Instructions:
We will show you the package design for 2 products. After looking at the product package, you will be asked to rate the brand on a number of descriptions.

We would like you to think of each brand as if it were a person.  This may sound unusual, but think of the set of human characteristics associated with each brand.  For example, you might think the human characteristics associated with Pepto Bismal are kind, warm, caring, soothing, gentle, trustworthy and dependable.  The human characteristics associated with Dr. Pepper might be non-conforming, fun, interesting, exciting, and off-beat.  We’re interested in finding out which personality traits or human characteristics come to mind when you see a brand logo.

Just do your best to answers the questions based off of the package for the product that you are shown. Each product should take about 5 minutes to evaluate.

 

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