Instructions:
We will show you a series of 4 logos. After looking at a logo, you will be asked to rate the brand on a number of descriptions.

We would like you to think of each brand as if it were a person.  This may sound unusual, but think of the set of human characteristics associated with each brand.  For example, you might think the human characteristics associated with Pepto Bismal are kind, warm, caring, soothing, gentle, trustworthy and dependable.  The human characteristics associated with Dr. Pepper might be non-conforming, fun, interesting, exciting, and off-beat.  We’re interested in finding out which personality traits or human characteristics come to mind when you see a brand logo.

You may recognize some logos and others you may not. Just do your best to answers the questions based off of the logo that you are shown. Each logo should take about 5 minutes to evaluate.

 

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