Lauren Isabelle Labrecque

Ph.D. University of Massachusetts, Amherst

 

 

Teaching Interests

Internet/Interactive Marketing, Marketing Research, Consumer Behavior, Brand Management, Marketing Fundamentals, Marketing Communications, and International Marketing

 

---

 

Teaching Experience

Internet Marketing                                       Fall 2008                   Teaching Evaluation: 4.6 out of 5 Internet
                                                                   Spring 2009               Teaching Evaluation: 4.5 out of 5 Marketing

 

Marketing Research                                   Spring 2010                

 

Understanding Persuasion                          Spring 2005               1 Credit Seminar Techniques in Film                           

                                                                    
Computer Skills for                                     Spring 2006               1 Credit Seminar Business Students                                                                            
Business in Italy                                         Winter 2005-2009     Teaching Assistant
(5 semesters)                                                                                       

All courses were taught at the Isenberg School of Management, UMass Amherst at the undergraduate level

---