Lauren Isabelle Labrecque

Ph.D. University of Massachusetts, Amherst

My dissertation focuses on the importance of color in marketing and specifically examines the relationship between color and brand personality. In my dissertation, I find that colors impact our perception of a brand's personality; this can also be extended to website personality. Click this link to view the site in a different color.

For more information regarding my research or teaching, please email me at: lauren@som.umass.edu

Education

Ph.D. Marketing                                            University of Massachusetts, Amherst, MA             
September 2006 - 2010

MBA Coursework                                         University of Massachusetts, Amherst, MA                            
January 2005 – May 2006                                          

MA Digital Media Studies                           University of Denver, Denver, CO
September 2001 - June 2003

Post- Graduate Studies                              American University of Paris, Paris, France
September 2000 – June 2001

BA Communications                                   Worcester State College,  Worcester, MA
September 1997 – December 1999