Brand Study

Based on the brand name displayed on the left, please rate how well the words below describe the brand.

1. up_to_date	not at all descriptive						extremely descriptive

2. cheerful	not at all descriptive						extremely descriptive

3. tough	not at all descriptive						extremely descriptive

4. outdoorsy	not at all descriptive						extremely descriptive

5. wholesome	not at all descriptive						extremely descriptive

6. daring	not at all descriptive						extremely descriptive

7. upper_class	not at all descriptive						extremely descriptive

8. reliable	not at all descriptive						extremely descriptive

9. intelligent	not at all descriptive						extremely descriptive

10. down_to_earth	not at all descriptive						extremely descriptive

11. honest	not at all descriptive						extremely descriptive

12. imaginative	not at all descriptive						extremely descriptive

13. successful	not at all descriptive						extremely descriptive

14. spirited	not at all descriptive						extremely descriptive

15. charming	not at all descriptive						extremely descriptive

How familiar are you with the brand?

Unfamiliar

Familiar

How experienced are you with the brand?

Inexperienced

Experienced

How knowledgeable are you about the brand?

Unknowledgeable

Knowledgeable

Please rate the brand on the descriptions below:

	Dislike						Like

	Bad						Good

	Not Distinctive						Distinctive

	Uninteresting						Interesting

	Low Quality						High Quality

Remember, after rating all 10 brands you will be entered to win a $50 Amazon Gift Card!